Design and Evaluation of the Customized Product Color Combination Interface Based on Scenario Experience

Abstract

The customized product color interface based on scenario experience is defined as the experienced marketing model in this study. There are 48 color combinations of the spatial image resulted from four scenario styles and 12 popular sofa colors. The image compositing technique is adopted to appear the 48 color combinations of the spatial image on computer screen. This study compares the difference between the experienced marketing model and traditional marketing model by using the evaluation items of Personal Involvement Inventory. Results show that eight evaluation items including interesting, exciting, means a lot to me, appealing, fascinating, valuable, involving, and needed for the experienced marketing model are significant better than the traditional marketing model. Besides, two evaluation items including important and relevant doesn't appear significance between the two models. Therefore, the entrepreneur who wants to display the color primarily commodity should design the customized color combination interface with scenario experience for consumers to take opportunity to find the appropriate products to meet with consumers' needs, so as to shorten communication time between entrepreneurs and consumers.