Design and Development of Mobile Augmented Reality

Abstract

Augmented reality technology has gained attention in entertainment, information and education but its application as a sales and marketing tool has remained largely unexplored. This paper introduces a combination of computer graphics applications such as image and 3D object recognition, in augmented reality and proposes its application in sales and marketing. A mobile application scans the real environment for recognizing the images and real-world 3D objects and superimposes the virtual 3D object over them. Animations are used to explain the product in a detailed and interesting manner which captures user’s attention, enhances user experience and increases product awareness and boosts sales. To discover the impact, relevance and scope of augmented reality in marketing, user testing and evaluation in comparison with generic marketing tools such as newspaper advertising, billboards can be conducted. For developing prototype, Vuforia software development kit (SDK) has been used for target management and detection, Blender to create 3D models and Unity 3D Game Engine as the development platform.