Abstract
This study explores Xiaomi's digital marketing strategies and their effectiveness in achieving the brand's objectives. Leveraging literature reviews, questionnaires, and statistical analysis, the research evaluates the company's approach to social media, influencer marketing, and ecommerce platforms. Findings reveal Xiaomi’s strategic alignment with customer-centric innovation and suggest improvements for maintaining competitive advantage. This research examines Xiaomi’s digital marketing strategies and their effectiveness in achieving the company’s objectives. Using a descriptive approach, the study analyzes how Xiaomi leverages social media, influencer marketing, flash sales, and customer feedback to drive brand engagement and sales. The study utilizes questionnaires to gather consumer insights and employs statistical tools for analysis. Findings highlight Xiaomi's innovative digital strategies, while recommendations focus on enhancing transparency and diversifying campaign formats to sustain its competitive edge. Keywords: Xiaomi, digital marketing strategies, social media, influencer marketing, ecommerce, flash sales, customer engagement, brand objectives, consumer insights, competitive advantage, innovation, campaign recommendations.
Published Version
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