Abstract
The frequent interchange of derogation of source with other terms hinders viable dissonance explanations of attitude data. For example, equating derogation of a source to low credibility of a source implies a lack of consideration for the possibility of derogation at high levels of credibility. A definition is proposed to overcome this drawback. This definition may facilitate a dissonance approach to badly needed explanations for a variety of relationships between persuasibility and other communications variables, e.g., communication discrepancy and self-esteem.
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