DERIVATION AND LEXICAL SEMANTIC CHARACTERISTICS OF ERGONOMIC REPERTOIRE OF PEREYASLAV KHMELNITSKY CITY

Abstract

The target of this study is word building and lexical semantic characteristic of Pereiaslav-Khmelnytyskyi ergonimicon. The research material is modern ergonims of the town which have been the object of the study for the first time. Sources base was collected with different written materials, in particular telephone directories. The fact material was collected by personal observation, while learning companies’ advertisement leaflets during 2018. A descriptive method was used, the method of component analyses of words, the methods of analyses and synthesis, which enabled to form idea about ergonomic as integral subsystem, to analyze lexical and semantic as well as word building structure of ergonims. In the result of research main ways of ergonims derivation in town Pereiaslav-Khmelnytyskyi have been established; the eggonims classification has been proposed; ergonims lexical and semantic characteristic have been done. Conclusions: 1. Ergonims’ repertoire in town Pereiaslav-Khmelnytyskyi in its majority is built with metonymy and metaphor as a result of lexical and semantic onimisation. This dominant manner character is explained by language material economy, and by the fact, that metaphor and metonymy help nominator in building figurative, capacitative names which create positive associations and it could obviously attract the customer. 2. As types of lexical and semantic onimisation egronims which were built by metaphoric and metonymic meaning transfer have been analyzed as well. 3. Ergonimicons classification of the town has been done. 4. Ergonims built by other methods (lexical and semantic, variations of morphological, linguistically creative) and their combination have been analyzed. With the help of specific, linguistically creative word building ways nominators create unusual, original names due to the general tendency of the language of a modern town.