»Der Aufsatz […] war gar nicht so ›sexy‹ wie das Bild.«

Abstract

TThe present essay features Das Magazin, a popular East German monthly magazine that appeared in the GDR for the first time in 1954. The author analyzes the photographic depiction of women in issues of the 1950s. This analysis starts with the magazine’s prominent and well-researched nude photographs, but later focuses on other images of female bodies, i.e. in photo montages, to explore the different variations in which women were depicted in Das Magazin. A close examination of the images in question, their position and contextualization within Das Magazin allows for a look beyond the pages of the printed product and sheds light on the work of the layout artists. In doing so, the author argues that its creators revived certain visual strategies that had already been cultivated by the popular press in the interwar period and which were also existent beyond the boundaries of the GDR press. Thus, the notion of GDR magazines’ production practices can be enriched by transnational and historical perspectives.