Demographic Determinants of Adoption of Technological Innovation

Abstract

This paper empirically investigates the impact of demographics on individual's perception and adoption of technological innovation in workplaces in an Australian context. Data was collected using a structured study instrument. Findings suggest that employees' favorable attitude towards an innovation is translated into its adoption in workplace context. Training has emerged as the strongest predictor of both perception and usage of innovation followed by the education level of employees. These results imply that development of a positive attitude in employees is crucial in getting an innovation acceptable to employees. Educational attainment can also help develop a favorable attitude of employees towards an innovation. However, this favorable perception does not translate into actual acceptance of an innovation for workplace usage. These findings have implications for the effective management and implementation of an innovation at the organizational levels that are highlighted in the paper.