Demand-driven supply chain operations management strategies – a literature review and conceptual model

Abstract

ABSTRACT The literature on demand-driven supply chain operations management strategies (DDSCOMSs) is excellent in describing when, where and how the strategies can be used. However, managers of manufacturing companies usually employ more than one DDSCOMS when designing and operating their supply chains, thus needing to understand when, how and why two or more DDSCOMSs can be used in combination. The answers to these questions are not stated well in the literature. The purpose of this study is therefore to explore the relations among the DDSCOMSs, using a combination of a structured literature review and analytical conceptual research. The study identifies and establishes both direct and indirect relations among the five studied DDSCOMSs. These results assist in nuancing the complex and dynamic relations between the DDSCOMSs, by showing the effects different decisions have on operational performance. The study also points out further research directions, such as the DDSCOMS relations that are under-studied.