Delphi을 활용한 BSC관점의 기부문화진단 척도개발

Abstract

The beneficiary’s responsibility is to manage the relationship of their customers so that the loyalty of the donors who have been sponsoring and donating for a long time can be maintained. Nevertheless, this study started at a point where the operation of a systematic system for diagnosing donation and donation culture was insufficient. Therefore, the purpose of this study was to develop and utilize the donation culture evaluation scale using ‘BSC’, a key tool of the performance evaluation system.
 For the analysis, three rounds of Delphi analysis were performed targeting non-profit organizations. That is, in the first round, a semi-structured survey method for structuring the index was performed along with data collection from 15 participants, and in the second and third rounds, a 5-point Likert for the index finally selected based on the results of the first round A survey method using a scale was performed. As a result of the analysis, as a result of the Delphi analysis in the 1st round, 58 detailed indicators were extracted, and the final 47 indicators were selected through the 2nd and 3rd rounds. The 47 finally selected indicators were structured from the perspective of BSC, and the characteristics of detailed indicators for each viewpoint could be considered. In today’s highly computerized environment, it is an important task to establish a systematic Sponsorship-MIS as a means to realize the ‘accountability’ of donations and supporters. Therefore, in environment where we have to live together, we expect a plan to utilize it as ‘good priming’ for developing a scale for establishing a more interesting donation culture.