Definition of «artistic imagery» and its conceptual apparatus in contemporary art

Abstract

Contemporary culture conducts a dialogue with society through artistic images that form a common field of mass culture. Artists use techniques to create some broad external relations, the totality of which formsa special environment – «art context», which becomes the basis of visual communication. Artistic and visual images have in themselves both common and different: the visual image, in fact, is part of the artistic image and differs from it in a certain objectivity and generalization. Contemporary artists often work on the border between visual and artistic way, filling their works in various social and aesthetic functions.However, for the understanding of artistic images the viewer often has to be informative and culturally prepared, and visual images easily perceived by the public without such training. Artistic images - means intended for broadcasting and transmitting information — must always be accessible and understandable to a large number of viewers. In the era of digital technologies and the fast pace of life, culture changes its orientation from verbal communication to visual, so the main task of the artistic image is thevisual way of conveying information and communication with the viewer at the level of a certain cultural layer. Artistic images are inextricably linked with the artists, their worldview and cultural context, it isalways a simple depiction of reality and are more elitist in nature. At the same time, contemporary art develops the direction of «public art», which by its nature refers to the broad masses of society clear and familiar to his visual language. Art objects created by artists in public spaces, «communicate» with the audience, the artists conceived visualizing information or idea.