Abstract
The development of information technologies has formed the parameters of reality. Penetrated into various spheres of human activity, they change the way we perceive, interact, socialize between individuals and social groups and even produce changes in the behavioral and acting field of man. This article highlights the meanings of the deepfake phenomenon, which has penetrated the virtual information space and gained extension in recent years. As artificial intelligence technology is used in modifying and / or fabricating reality, it becomes increasingly difficult to identify manipulation, misinformation in the online environment. In this regard, it is imperative to investigate the specificity of this concept and at the same time to map a set of actions that would prevent and diminish this phenomenon.
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