Abstract
Smart tourism technology has sparked a profound transformation within the tourism sector, notably enhancing the quality of the tourist experience, satisfaction levels, and the inclination to revisit among those exploring Ho Chi Minh City, Vietnam. This research examines the impact of smart tourism technology on these critical aspects and discusses its implications for the city's tourism landscape. A sample of 418 tourists who explored Ho Chi Minh City participated in this study, providing data through a quantitative research approach. The research findings highlight the positive impact of integrating smart tourism technology, including mobile apps, augmented reality, and personalized recommendations, on the tourist experience. These technologies enhance convenience and accessibility, leading to increased satisfaction among tourists. Moreover, smart tourism technology influences tourists' intentions to revisit Ho Chi Minh City, emphasizing the strategic importance of adopting smart tourism technology to enhance destination attractiveness, improve the visitor experience, and encourage repeat visits. Policymakers and tourism stakeholders should consider investing in and implementing these technologies to leverage their potential benefits for the tourism industry.
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