Decision process modeling across internet and real world by double helical model of chance discovery

Abstract

A case is presented for the double helical processing of chance discovery — human and an automated data mining system co-work, each progressing spirally toward the creative reconstruction of ideas. Especially, the discovery of what we call chances, significant novel events, is realized in this process. The example shown here is an application to questionnaire analysis for understanding new behaviors of Internet users. Internet users are born and bred with face-to-face human relations in the real world, but their interactions with WWW are distilling new value-criteria, keeping personal real-world senses of rationality, empathy, ethics, etc. In our method for aiding the discovery based on the double-helix model, the in-depth interaction of the Internet, the fundamental (i.e., common both in the Internet and in the real world) characters and the behaviors of people are discussed with revealing unnoticed value-criteria.