Abstract
Travelers reported how they had chosen their hotel for a specific trip. The trip specific choice groups were compared with the respondent's usual method of hotel selection by multiple discriminant analysis. Business and pleasure travel segments emerge as being different not only in reason for travel, but also in their method of choosing a hotel. Business travelers were more inclined to have chosen the hotel where the convention was being held or to let the secretary make the reservation. Pleasure travelers seemed more inclined to go with a friend’s recommendation, or to have stayed there before. A second dimension of hotel selection emerged relating to the use, or nonuse, of a travel agent.
Published Version
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