Abstract

With the explosive growth of social networks, many applications are increasingly harnessing the pulse of online crowds for a variety of tasks such as marketing, advertising, and opinion mining. An important example is the wisdom of crowd effect that has been well studied for such tasks when the crowd is non-interacting. However, these studies don't explicitly address the network effects in social networks. A key difference in this setting is the presence of social influences that arise from these interactions and can undermine the wisdom of the crowd [17].

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