‘Dear Mrs Brown’: social purity, sex education and the Women’s Christian Temperance Union in early twentieth-century South Africa

Abstract

ABSTRACT The South African Women’s Christian Temperance Union (WCTU) was a significant source of sex education for white youth in particular, and encouraged adults to equip their children with the information that would prepare them for marriage and parenthood. This article argues that while much of the WCTU’s interest in sex education was informed by eugenic anxieties about the health of the new Union of South Africa, the organization’s archive can also be read for evidence of mothers’ reasons for seeking sex education. It suggests there was a heightened demand for sex education in the 1910s–1930s that was driven, in part, by women’s desire to prepare their daughters for adulthood in a rapidly changing society. Analysis of the WCTU’s promotional periodical The White Ribbon (including the rhetoric used by its leadership) is complemented here by an examination of local branch committee minutes and by a quantitative and qualitative study of the educational materials that the organization distributed across South Africa.