Dealerzy motoryzacyjni jako przedsiębiorstwa fraktalne – studium przypadku

Abstract

The article is a revision of the concept of fractal organization in an analytical sense. A case study of authorized dealers of Ford Motor Company in Poland is presented. In the context of such a network, fractals are independent objects carrying out tasks for the organization. The approach used is a revision of the sociological perspective on the concept of fractals, with reference to the Ford Motor Company.