DEA-Based Malmquist Productivity Indexes for Assessing Greek Tourism Regions

Abstract

For this research project, a DEA-based Malmquist index model was built to evaluate the effectiveness and productivity of Greece's thirteen distinct tourist zones. The purpose of this article is to present a statistical analysis comparing the economic performance of different tourist locations in Greece. It does this by using a technique known as data envelopment analysis (DEA), which measures the Malmquist efficiency of the tourist sector in each of Greece's thirteen regions for the years 2017-2021. According to the findings of our study, the level of competitiveness enjoyed by a number of Greece's areas has not increased throughout the period under review. Our study approach and results give a reference for places in Greece that urgently need quick tourist growth to affect economic recovery. This need arises against the background of global climate change, the energy crisis, and the age that follows COVID-19.