Abstract
The South Australian Film Corporation Women's Film Unit research team set about finding out as much as possible about the members of daytime audiences: what they liked and disliked, what they thought of daytime programming, how daytime television fitted into their daily lives, and how it affected their sociability. Preliminary work involved surveying related research results and methodology. This was followed by a content analysis of programmes and a pilot audience survey. From this, there emerged a three phase survey.
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