Abstract
The Indonesian Ministry of Agriculture is working to increase exports of Indonesian white jasmine flowers. These efforts will be realized more quickly if the competitiveness and development potential of commodity in various export destination countries are known. Therefore, this study aims to determine the competitiveness and development potential of white jasmine flower exports. The data used is the 2010-2019 time series data sourced from UN-COMTRADE and the trade map. The data were analyzed by using RCA to determine the competitiveness of commodities, followed by EPD to determine the position of the commodity market and the last stage with the X-model analysis to determine the potential for export development. The results show that the competitiveness of Indonesian white jasmine flowers is strong in China, Japan, Australia, Vietnam, Singapore and the United States and that Indonesian white jasmine flowers have potential in the optimistic category in Australia, Vietnam and Singapore and potential in China, Japan, Netherlands, United Kingdom and United States. This optimistic and potential market potential can be seized by Indonesia by striving for the quality of white jasmine flowers in accordance with the demands of export destination countries.
Highlights
Ayuningtyas, (2018) menyatakan bahwa Dalam jangka panjang, jumlah ekspor dan tingkat kurs rupiah berpengaruh signifikan terhadap pertumbuhan ekonomi
This study aims to determine the competitiveness and development potential of white jasmine flower exports
The results show that the competitiveness of Indonesian white jasmine flowers is strong in China, Japan, Australia, Vietnam, Singapore and the United States and that Indonesian white jasmine flowers have potential in the optimistic category in Australia, Vietnam and Singapore and potential in China, Japan, Netherlands, United Kingdom and United States
Summary
Tabel 5 menunjukkan bahwa daya saing bunga melati putih Indonesia terkuat ada di negara singapura, diikuti dengan Amerika Serikat, disusul negara China, Australia, Jepang, dan Vietnam. Sementara di negara Malaysia, Belanda dan Inggris, bunga melati putih Indonesia tidak berdaya saing. Bunga melati putih Indonesia tidak memiliki daya saing di negara tetangga yaitu Malaysia disebabkan karena negara ini merupakan produsen bunga melati putih meskipun pada keadaan tertentu mengimpor bunga melati putih dari Indonesia. Lemahnya daya saing bunga melati putih Indonesia di negara Belanda adalah karena negara ini merupakan produsen bunga melati putih dan dalam kondisi tertentu akan mengimpor melati putih dari Indonesia.
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