Abstract
To understand why ridesourcing markets may be prone to evolve towards potentially socially undesirable equilibrium states, we conceptualize the network effects present in ridesourcing provision. In addition, we propose an agent-based model that allows simulating the effect of market conditions and platform strategies on system performance, accounting for such network effects. This day-to-day model captures sequential decentralized processes characterizing both sides of the two-sided ridesourcing market, i.e. information diffusion, platform registration, platform participation, and learning based on experience. We apply the model on a case representing Amsterdam, the Netherlands. Our simulation results suggest that a profit-maximizing ridesourcing platform may trade-off market transaction volume for higher earnings on successful transactions, a strategy that is harmful to the interests of travellers and drivers, and possibly of (very) limited benefit to the platform. Moreover, we find that ridesourcing operations may be viable even when potential supply and demand in an area are limited.
Published Version
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