Data Analytics Service as a Vector of Development of Modern Libraries

Abstract

The aim of the article is to consider the data analytics service as a leading trend in the development of modern libraries.Research methodology. An analysis of recent research and publications that deal with the issues of system operation, data analytics services in libraries shows that data analytics activities are inherent in the latter, both in terms of fulfilling the task of maintaining readers, and solving problems of increasing the efficiency of managing a separate library and the library industry as a whole. Results. The modern paradigm of information and library service is based not only on the use of funds of a particular library. It also plans to apply fundamentally new opportunities for access to information and knowledge, regardless of the time and location of both the document and the reader. In order to meet the information, educational and cultural needs of its users, the library today makes available not only documented knowledge, information stored in its funds. It provides access to information resources belonging to other subjects of the information space, including those presented on the Internet. On the other hand, it creates electronic information resources that are behind its physical walls, provides virtual services for finding information and necessary knowledge. A modern library institution turns into a center that concentrates and distributes information flows. Novelty. The process of institutionalization of data analytics activities, which lasts for the last few decades, could not but affect the theory and practice of organizing data analytics activities in the library. In particular, it is about the creation of special data analytics services and units, consideration and solution at the library level of the relevant organizational, theoretical and methodological, technological and other issues.The practical significance. A qualitative result of the data analytics activi-ties in the system of library and information provision of the society will help to reduce the obligatory information load on all business spheres, including ad-ministrative ones. First of all, it relates to overcoming the contradiction between the huge amount of intellectual and information resources circulating and stored in information systems, and the possibilities for the processing and use of knowledge. To overcome such controversy will promote the establishment of cooperation between administrative structures with the data analytics units of libraries, distribution of functions related to the processing of intellectual and information resources.