Abstract
Subscription Television, Inc.'s 1964 attempt to launch multichannel subscription television in California represented an early effort to create a form of service popularly known as "pay TV" It was ultimately undone by the passage of a ballot initiative that banned subscription TV companies from operating within the state. Despite its failure, STV's experience signaled a maturation of the television industry and foreshadowed the emergence of a wider range of economic approaches.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
