Abstract

This article aims to discuss the positive and negative impact of the TikTok application in shaping the development of individual values. The research methodology conducted is through a literature review. This article states that the negative factors of the TikTok application affect the development pattern of individual values ​​that are not balanced in terms of physical, spiritual, physical, and emotional. Nevertheless, the findings of this article affirm that the content of TikTok videos that lead to harm, the increase in narcissistic behavior and the spread of pornographic content, and the increase in cases of pedophilia and gadget addiction in the TikTok application are the main causes of the imbalance in the development of individual values. This article is expected to benefit and contribute knowledge to those responsible for obtaining information to deal with this issue. Next, the negative effects of TikTok that are discussed are hoped to be given attention by certain parties in implementing appropriate interventions to pattern the development of the values ​​of young people in Malaysia that are inclusive and balanced.

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