Abstract
The Tourist economy is now the most obvious tip of the complex structure of the post –colonial societies. The tourist economy substituted in many countries defined as emerging, gradually and not without destabilizing effect on social and political relations, the traditional economy with western models of development. In these societies the tourism has become essential for the presence of an attractive cultural heritage – often valued only for the archaeological endowment – and the lack of other industrial activities. Here, just a long time, sites of historical and natural interest make up the scene of contacts between locals and visitors. The anthropologist who critically recalls his role is seen as internal into business and symbolic practices belonging representative and cultural objects. The dynamics of knowledge are confused with those of the exchange and solicit reflections on the meaning of the gift and its utilitarian implications. The ethnographic and iconographic documents, collected by the author of the speech, during more ten years of research in South Jordan illustrate how the repertoire of cultural productions, narrative and objects is taking place into the global economic circuits. How the meaning of the hospitality changes? What do the visitors leave into the local society? It seems that the global management of the culture and its products, reproducing, displaying and placing on the market the traditional assets, translates the diversity into a pure and simple representation.
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