Da'wah in the early era of Islam: A review of the Prophet's Da'wah Strategies

Abstract

The life of Holy Prophet (PBUH) is a beacon of light not only for Muslims but for all of humanity. There is no such aspect of life for which we do not have guidance from the life of Holy Prophet (PBUH). Whether it is personal life or social life. One of these aspects is the Da'wah strategy of the Holy Prophet (PBUH) in Makki era. This article elaborates the Holy Prophet’s (PBUH) strategies adopted for the preaching of the Islam during the Makki era. The basic elements of his missionary strategies such as the way of argumentations, parlance and dialects are made the subject of discussion. It highlights the diverse and distinct communication strategies to make the message of Islam intelligible to the common people even, which include: common values, courtesy, non-violence, intellectual stature of the audience, evolutionary process, the psychological intelligibility of addressee, sense of responsibility and proportionality, capacity to perform missionary activity, intimacy with newly converts, concealment of the faith, migration, and strong assertion of faith. The methodology deployed in construing this discourse is descriptive-cum-analytical.