Abstract
OTT (Over the Top) platforms have seen a meteoric rise in users over the past decade and more so due to the pandemic. There have been several new OTT platforms established to help consumers choose their favourite series, movies or services and this brings a problem of choice to consumers. Many consumers feel that subscribing to many platforms and loyalty programs are a hassle as each may have different amounts and will be renewed on different dates. Cyndesi is an all in one platform that manages subscriptions in one roof and helps making subscribing to various platforms/programmes an hassle free experience. Keywords - OTT (Over the Top) Platforms, Loyalty Programmes, Consumer Spending on OTT, Demographics on OTT
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