Abstract
The article is devoted to the analysis of ontic dispositions of modern reality. The modern reality is the post-, smart-, cyber-reality of the modern semi-artificial semi-living post-human cyborg. Imperatives that have been funding the cultural and ontic space of man for thousands of years, such as pain, fear, desire for pleasure, death, etc., are no longer in the zone of the sacred or metaphysical, but rather in the sphere of planned and pragmatically oriented technology. Modern cluster and virtual-based construction of the living world format the world around according to the patterns of information space, in which both time and space, technological or production chains, social ties, models of interaction and existence are formed in a smart and post-temporal and spatial paradigm that deconstructs the classical models of time, space and cultural environment as a whole. In the modern cultural environment and, accordingly, in the ontic space of the post-human cyborg, the logic of building a medial virtual-digital reality is incorporated. The article provides a cultural-philosophical and hermeneutical analysis of the main provisions of the new ontic space of modernity (logic of “logistics”, binarism, “logic of order”). It is shown that in the virtual and digital life world there is a transformation of personal parameters: structures of thinking, patterns of behavior, as well as ways of self-identification. To describe this phenomenon, the term “digital identity” is proposed, and its characteristics are given: foundation by virtual-digital means, dematerialization of relationships and actions, prosthetics by network organs, subjective non-autonomy and obedience to orders. The authors draw conclusions about the nature and essential features of the posthuman cyborg as a natural product of the new virtual digital reality.
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