"Cyber Pet Raising": A Study on the Internet Community of Interest from the Perspective of Post-subcultural

Abstract

As a spiritual home for contemporary youth, the emergence of the community of "Cyber pet raising" has important cultural significance. From the perspective of post-subcultural theory, this paper studies the social media presentation of "Cyber pet raising" members, and concludes that technological and cultural factors lay the foundation for the formation of the community, and through the establishment of intimate relationships, sharing and interaction, and identity, the community can be operated and developed. However, in the cyber virtual space, members become more mobile, and style of the community is no longer obvious, shifting from a collective grand narrative to individual emotional experience and identity.