Abstract
Post office saving system provides depositors an access to bank, a safe and convenient method to save money and to promote saving. Investment culture refers to the attitude, awareness and institutions in placing their savings in various financial assets. One of the major investments done here is on advertising. To remain competitive in the market it is necessary to understand and to influence the behavior of the investor. Behavior of the investor is influenced by many factors like return, safety, liquidity, convenience etc. The banks provide loans to retailers and wholesalers for their inventory. The study attempted focusing the attitude of investors on post office saving scheme, various schemes provided through post office, level of awareness of investors in post offices schemes.
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