Abstract
Corporate Social Responsibility (CSR) has become one of emerging issues in such countries as Vietnam and Poland and in the rest of the world. This is due to the advantages it brings to socio‑economic sustainable development or the living environment. The focus of this research is to present a comparative analysis of the current understanding, awareness and attitudes of Polish and Vietnamese customers. The study employs quantitative analyses and some tools of descriptive statistics to show that although Vietnamese and Polish customers have a rather positive attitude towards the issues related to CSR, they are still not interested in CSR reports on companies’ reputation and image as well as environmental pollution. Moreover, customers also pay attention to low prices rather than the CSR reputation of companies. By utilising the Mann‑Whitney U Test, this study shows that even though both countries are seen as transitional economies, there are certain differences in attitudes towards and awareness of CSR activities between Vietnamese and Polish customers.
Highlights
Nowadays, Corporate Social Responsibility (CSR) is well known in developed countries due to the advantages it brings to enterprises and society
While around 60% of the funds were allocated to the processing and manu‐ facturing industries, 16.6% of FDI projects poured into real estate and only 6.6% was spent on the utility supply sector
The structure of the paper is organised in the following manner: firstly, definitions related to the field of CSR; secondly, the overview of CSR activities in both coun‐ tries; thirdly, description of the methodology, research questions and hypotheses; fourthly, the presentation of the research results and their analysis followed by the comparison of the awareness of Vietnamese and Polish customers and their atti‐ tudes towards CSR activities; the presentation of the conclusions and rec‐ ommendations for further research
Summary
CSR is well known in developed countries due to the advantages it brings to enterprises and society. As reported by the UNCTAD 2017 World Investment Report, despite FDI, Poland is among the most attractive nations in Europe. This research paper aims to provide a comparative analysis of customers’ awareness of CSR in Vietnam and Poland. The structure of the paper is organised in the following manner: firstly, definitions related to the field of CSR; secondly, the overview of CSR activities in both coun‐ tries; thirdly, description of the methodology, research questions and hypotheses; fourthly, the presentation of the research results and their analysis followed by the comparison of the awareness of Vietnamese and Polish customers and their atti‐ tudes towards CSR activities; the presentation of the conclusions and rec‐ ommendations for further research
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