Customer Service in Higher Education

Abstract

In today's highly competitive world, higher education needs to look more closely at improving customer service on campus. As the consumers of education become more aware of their rights, they will be demanding the same service of educational institutions as they do commercial businesses. Higher education needs to investigate what busienss has been doing in the area of customer service and apply it in the education environment. This paper will explore the relationship between quality customer service and student retention, and will present a customer service model that could be used to initiate a comprehensive customer service program on campus.