Abstract
Data mining technique can help implementing customer relationship management dimensions namely customer identification, customer attraction, customer retention and customer development . Various Data mining functions can be used to implement CRM elements . This review paper is focused on one of the element of customer identification that is customer segmentation and its implentation using K-means clustering technique. It discuses in breif about the K-means Algorithm.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: International Journal for Research in Applied Science and Engineering Technology
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.