Customer Satisfaction Towards Social Media with Special Reference to Uthangarai Taluk

Abstract

Social media is an essential component of today's world. It allows people to stay connected and share their ideas, thoughts, and opinions with others in a safe and secure setting. It can also be used to promote companies, organizations, and causes, as well as to keep up with current events and trends. Social media can help us develop relationships with others by allowing us to communicate with people from all over the world and form meaningful connections. Finally, it can serve as a platform for self-expression, allowing us to be creative while also sharing our thoughts and experiences with others. The goal of this study is to assess customer satisfaction with social media usage in Uthangarai Taluk. It seeks to uncover critical elements influencing client perceptions and prospects while collaborating with local companies online. Method: This study used both primary and secondary data to assess customer satisfaction with social media in Uthangarai Taluk. A sample size of 100 respondents was chosen to capture information about their experiences and expectations, ensuring a thorough investigation of the local context. This combination strategy is intended to improve the reliability and depth of the findings. According to the study, the majority of customers in Uthangarai Taluk are active on social media, with a preference for platforms such as Facebook and WhatsApp. Prompt responses and appropriate local material are key drivers of happiness, yet delayed customer service can cause dissatisfaction as well. Overall, social media has a substantial influence on purchasing decisions and customer trust.