Abstract
This invited paper for the TIA Management Research papers provides an overview of customer relationship management (CRM) and relates this topic to the strategic marketing of and research about travel and tourism products. CRM is widely used in the tourism industry, with loyalty programs keeping customers returning and travel websites yielding a large volume of e-transactions. The question is raised whether researchers, particularly academic and government, are participating enough in industry CRM-based market research to transform consumer behavior research into more holistic consumer profiles and dynamic models of travel demand and supply. The paper ends with suggested research topics that highlight meaningful pathways and methods for further CRM implementation.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
