Abstract
Customer perception toward electronic commerce systems in Vietnam
Highlights
Electronic commerce (e-commerce) has only been used for a few commercials, but it's clear that the consequences will be enormous and deserve a place among the general-purpose technology (GPT) of history
The First Industrial Revolution was constructed on steam, the second on electricity and the third on computing
We are on the brink of the Fourth Industrial Revolution, or Industry 4.0, driven by a combination of GPTs including artificial intelligence, virtual reality, connectivity, cloud computing and the Internet of Things (IoT) and e-commerce systems (Jovanovic & Rousseau, 2005)
Summary
The mainstays of history have been defined by the great leaps of human technology that touch all aspects of our way of life. These technologies, such as steam, electricity, and computers, are usually classified as a general-purpose technology (GPT) because of their profound effect on the economy and society. Enterprises applying e-commerce and information technology are increasing in quantity and quality (Parasuraman et al, 1988) They still have not created trust and brand image for consumers for many reasons: Vietnamese purchasing habits, e-payment in Vietnam have not really developed, the customers’ believes are not high, consumers are not satisfied with e-commerce systems of businesses. This article aims to study the basic factors affecting customer perception of e-commerce systems of enterprises
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