Customer perception and market potential of wood pellets biofuel in Swabi, Pakistan

Abstract

This paper comprehensively investigates wood pellets customer’s perception and the market potential in district Swabi, Khyber Pakhtunkhwa, Pakistan. The study in district Swabi combines surveys and interviews to gather quantitative and qualitative data through in-depth interviews with industry experts, policymakers, and relevant stakeholders to gain deeper insights into market dynamics, regulatory frameworks, and potential barriers to adoption. The analysis of the collected data involves both descriptive and inferential statistics. The quantitative results provide a comprehensive overview of customer perceptions, identifying patterns and correlations between various factors. The qualitative findings contribute to a nuanced understanding of market dynamics, highlighting key opportunities and challenges associated with wood pellet adoption in Swabi. Findings show awareness of wood pellets in Swabi, yet knowledge gaps and misconceptions hinder widespread adoption. Factors such as pricing, availability, and lack of infrastructure emerge as key barriers. The study also reveals promising market potential, especially considering the region’s abundant biomass resources and growing interest in sustainable energy solutions. This paper proposes recommendations and strategies to enhance customer awareness, promote the benefits of wood pellets, and address the identified barriers.