CURRENT TRENDS OF SUSTAINABLE ECOLOGIZATION OF THE TOURISM INDUSTRY IN THE CHERKASY REGION

Abstract

The article presents an analysis of modern trends in sustainable ecologization of the tourism industry in the Cherkasy region. Tourism is not only one of the factors of economic growth and development of recreational areas, but also an important factor in environmental problems due to irrational use of nature, negative impact on the environment, which determines the urgency of ecologization of the tourism industry at the current stage of tourism industry development. The relevance of the study is explained by insufficient coverage of the issue of ecologization of the tourism industry in the Cherkasy region in the scientific literature. All historical and cultural reserves of the region are quite far from the city of Cherkasy and are located in a picturesque area rich in natural recreational resources, which leads to the active development of tourism there, but this does not always have a positive effect on the environment. The study reveals the prospects for reducing and avoiding the negative consequences of tourism for the environment in the long run with the help of better coordination and preventive planning, environmentally friendly transport concepts, the use of environmentally compatible supply and disposal technologies and careful management of the tourism organizations activities. The article proves that today in Ukraine there is a quite acute problem of determining the needs for the sustainable development of various types of tourism depending on the availability of natural, anthropogenic and natural-anthropogenic tourism resources in various regions of the country, and in the Cherkasy region in particular, as well as the preservation of these resources, since the impact of tourism on the environment is global and irrational use of resources can lead to irreversible consequences. It is expedient to build a strategy for the development of ecological tourism with the help of the relevant authorities of nature conservation areas and the state tourism administration and with the support of national and regional administrations. The concept of sustainable development of tourism should be aimed at promoting the development of settlements and at the same time protecting natural resources. One of the means of preserving the environment can be the allocation of quiet zones according to ecological aspects, in which tourist buildings should be avoided, and pristine natural areas and landscapes preserved.