RESOURCE POTENTIAL OF ETHNIC AND EVENT TOURISM IN CHERKASY REGION FOR PATRIOTIC EDUCATION AND

Abstract

The paper presents an analysis of the prospects for the development of domestic ethnic tourism and event tourism, festival, in particular, in Cherkasy region. The development of ethnic and event tourism will contribute to the patriotic education of youth and the formation of national consciousness and self-identification, which is currently very relevant in the context of a full-scale invasion and the need to unite the nation. After the end of the war, the country will need nationally conscious citizens, and attending ethnic festivals and other similar events will contribute to this. The relevance of the research is explained by insufficient coverage of the issue of ethnic and event tourism in Cherkasy region in the scientific literature. The research reveals the prospects for the ethnic and event tourism development in Cherkasy region, as well as the peculiarities of culture, traditions, and festivals of the region, which are attractive for tourists. Theoretical analysis and systematization of scientific literature were used as the research methods in order to determine the state and theoretical justification of the prospects for the development of domestic ethnic tourism and event tourism in Cherkasy region. The used methods of empirical research are comparison, generalization, observation. The article shows that Ukraine in general, and Cherkasy region in particular, have a significant potential for the introduction of ethnotours and ethnic festivals, taking into account the available ethnotourism resources. The holding of ethnic festivals representing unique traditions, authentic rites and customs, unique national cuisine, and the hospitality of Ukrainians contribute to increasing the number of tourists, promote patriotic education and national consciousness. It is advisable to develop new ethno-programs taking into account folk customs and traditions. At the same time, the development of ethnic and event patriotic tourism will contribute to the preservation and actualization of the cultural and historical potential of Ukraine as a state whose people have their own national mentality.