Abstract

This study presents the current state of tourism research in China by reviewing the information in 129 articles published in 2015 in Tourism Tribune as China's most representative tourism research publication outlet. Tourist behavior, destination image, tourism economic issues, and tourism marketing were found to be the frequently studied research themes, demonstrating a transition of research foci from industry supply to market demand issues. Nearly 60% of the articles applied quantitative research methods, indicating a shift toward positivism and post-positivism. A gender balance was found among the authors in the journal, largely due to a generational shift of the researchers witnessing more female authors in young age-groups. The findings depict a snapshot of tourism research in China and provide a shortcut for the international tourism academia to access tourism scholarship in China.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.