Analysis of The MICE Tourism Research in China in the Last Twenty Years

Abstract

The Meetings, Incentives, Conferences and Exhibitions (MICE) tourism has developed rapidly in China and has become an important tourism product. By use of CiteSpace software, authors performed the scientific measurement and visual analysis of MICE tourism research papers collected in China National Knowledge Infrastructure (CNKI), including the research institutions, important journals, core authors and other external characteristics, and the knowledge graphs of co-occurrence, clustering, burst and time-line of keywords. The results showed that MICE tourism research in China has achieved great progress in the last 20 years. However, these researches generally lack of long-term investigation and cooperation, and the technology and forward-looking are not strong enough. The future research needs to be improved in depth, precision and technology, and sustainable MICE tourism should be regarded as an important concept and goal. The paper provides a new perspective for the scientific observation and analysis of MICE tourism research and development in China.