Current stage of the particular segment of augumented reality mobile applications

Abstract

Immersive AR technology is recently causing revolution in content consumption. Therefore, it is necessary for AR developers who represent the offer of AR technology, companies who represent media space demand in AR content and individuals who represent final consumers to know current evolution stage and possibilities of AR content. The article focuses on AR technology in particular segment of gaming. The main aim of the article is to identify and define the current stage of gaming AR applications. The study identified and examined the most popular gaming AR apps available in iOS store. Information such as initial fee for app download, charges while using the app, amount of ratings, ratings, age, category, number of languages, primary language and data requirements was examined. The research unveiled that the current stage of gaming AR apps is pro-user, leaves payments to the choice of the user, allows downloads to a sufficiently broad target group, and requires acceptable data space on the device into which it is downloaded. Further improvements may focus on data size, which can potentially increase the number of downloads.