Abstract

ABSTRACT Health Research Organizations (HROs) face increased pressures regarding the generation of financial resources allowing them to accomplish their missions. This study, which employs data provided by CEOs/Directors of nonprofit HROs, first examines their revenues from public and private funding sources and assesses their adequacy. Next, how these financial resources are allocated is examined with particular focus on their marketing and development/fund-raising activities. Finally, marketing methods are suggested to allow HROs to compete more effectively for donors' time and money from the private sector.

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