Abstract
Sports industry is a sunrise industry in China. The development of Listed enterprises in the sports industry has gradually become an important symbol of the development and competitiveness of China's sports industry. This paper takes Li Ning Sports Goods Listed Company as the research object, describes the characteristics of management of sports listed companies, and systematically expounds the inevitability of management of sports listed companies, points out the main problems and put forward the improvement countermeasures, so as to provides suggestions for the continuous improvement of sports goods listed companies in China.
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