CURRENT ISSUES OF FORMATION AND IMPLEMENTATION OF THE TOURISM DEVELOPMENT PROGRAM IN CHERKASY REGION

Abstract

Peculiarities of formation of program tasks of tourism development in Cherkasy region are investigated. The analysis of indicators for compiling and determining the results of the implementation of tourism development programs in Ukraine for a number of years is carried out. The main directions of tourism development in current business conditions are highlighted. The topical issues of formation and implementation of the program of tourism development in Cherkasy region are determined taking into account the influence of a complex of factors, in particular those of economic, ecological, social character.
 It is substantiated that in the basis of formation of program tasks for the purpose of assistance to the development of tourism in Cherkasy region it is necessary to consider strategic plans of development both of Ukraine as a whole, its regions, and features and priorities of separate administrative-territorial communities.
 Emphasis is placed on the need to develop appropriate identifiers and indicators to characterize individual general indicators of tourism development in the respective territories, cluster units and to form a single base of potential and actual subject-object units of the tourism segment of the region's economy.
 To this end, the article proposes a model for the formation of criteria for assessing the objectivity of the formation of strategic regional objectives in the field of tourism and the results of program tasks in the tourism segment of the region's economy.
 The analysis of methodology of the formation of program tasks at the state level and criteria of taking into account obligatory indicators of an estimation of their performance on the basis of the achievement of corresponding qualitative and quantitative indicators both at the all-Ukrainian, and at regional level is carried out.
 Proposals are made to improve the procedure taking into account the interests of local governments, administrative-territorial communities and professional public associations in the direction of improving adaptive program indicators for tourism development.