Current cases of and motivations for second screen use by generation Z: university students

Abstract

ABSTRACT Second screen use is becoming increasingly popular among young people. Türkiye can be expressed as a place where the use of devices such as TV, phone, tablet and computer is widespread. This study, which is based on the uses and gratifications approach, seeks answers to the following questions: a) which devices are used as second screens, b) with which TV programs they are used, c) with what kind of motivations they are used by Generation Z members who still watch TV. We collected data from university students using a questionnaire and the convenience sampling method, which is a type of non-probabilistic sampling, through SPSS. The data showed that Generation Z primarily uses smartphones as second screens, and only a few use second screen applications on their mobile phones. Music programs are the most popular thematic programs watched together with the second screen. Women tend to use their second screens for watching series and shopping. Generation Z prefers using a ‘smartphone with computer’ as a second screen. Future studies could investigate the motivations of students and academics to use second screens in distance education. Additionally, future studies can investigate the usage habits of second screens in second language learning.