Abstract
The relevance of the chosen topic is determined by the need to update policy vectors in the healthcare sector. The subject matter of the paper includes analyzing approaches to public healthcare policy implementation. The purpose of the research is to provide an outline of research approaches and recommendations regarding policy vectors for public healthcare; and the development of strategies for healthy lifestyles. In particular; the article considers the following matters: human health risks; best examples of implementing healthcare policies; and development of healthcare funding system. Special attention is paid to the reorientation of the healthcare system from treating diseases to preventing them and improving health. The article examines research approaches to implementing public healthcare policies. The possible combining of human-centred concept; health potential concept; and valeology is illustrated. The paper also reviews some practices used in the developed countries of taking institutional; social; psychological; and mental approaches to address the issue of healthy lifestyles. Among them; one should mention developing the Charter and strategies for a healthy lifestyle; expanding partnerships in healthcare; creating a supportive environment. It is stressed that the Charter on the promotion of a healthy lifestyle should be based on the public health policy of Ukraine.
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