Abstract

From an industrial integration perspective, this paper provides a comprehensive analysis of the integration between culture and tourism in Guangxi. It concludes that the integration has already taken shape in Guangxi, resulting in the creation of a national industrial integration brand and the emergence of new forms of industrial integration. However, during the deep integration process, several challenges need to be addressed in order to promote the development of culture and tourism. There is a lack of innovative capacity in cultural and tourism integration. This hinders the creation of unique and novel experiences for tourists, limiting the potential for growth and expansion in the industry. The high degree of homogenization poses a significant challenge. The lack of diversification and differentiation among cultural and tourism offerings leads to a monotonous experience for visitors, ultimately affecting their satisfaction and willingness to return.The scale and structure of cultural and tourism integration are currently unreasonable. The imbalance in resource allocation and development across different regions within Guangxi impedes the overall progress of the industry. A more equitable and balanced approach is needed to ensure sustainable growth and maximize the potential of each area. Addressing these three types of problems is crucial to the promotion of the culture and tourism integration industry. By fostering innovation, encouraging diversification, and optimizing resource allocation, Guangxi can further enhance its position as a leading destination for cultural and tourism experiences.

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