Abstract
This study systematically reviews the literature on integrating sustainability within the luxury market, focusing on cultural adaptations from 2007 to 2024. We aim to analyze how luxury brands implement sustainable practices across different cultural contexts and assess global consumer perceptions. Findings indicate that while some brands effectively align their sustainability strategies with local cultural values, significant challenges still must be addressed due to diverse consumer expectations. These challenges impact the effectiveness of sustainability initiatives and consumer purchasing decisions. The study suggests that luxury brands should develop culturally sensitive marketing strategies that promote sustainability while resonating with local norms to enhance consumer engagement and global sustainability efforts. Future research should empirically test these strategies and explore innovative approaches to deepen sustainability in the luxury sector.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callSimilar Papers
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
