Culture And National Identity In The Context Of Globalization

Abstract

The article investigates how globalization changes affect modern culture and the formation of national identity. For Russia, the severity of the problem of national identity is determined by its traditional poly-ethnic population. A complex of methodological and theoretical approaches of philosophy, political science, sociology and global studies is used. The starting point for the analysis of values as the basis for the formation and preservation of national identity in the modern globalized space is the existing tradition in the philosophy of understanding culture from an axiological point of view. We consider new trends in the development of culture. In the context of globalization, the values of one culture are mixed with the values of another. An obvious characteristic of “global culture” is openness, which assumes an assimilative form. One of the significant dangers of globalization is value unification. Globalization processes contribute to the deformation of the value bases of society. The current identity crisis is accompanied by a transformation of identification factors. Since national identification is a subjective-objective process and is determined by the individual’s self-search, inner feelings about his ethnic, linguistic, cultural and other affiliation, the influence of many external factors, traditional values play a significant role in the formation of national identity. Traditional values allow Russian society to form an adequate strategy to respond to the negative challenges of globalization, to be involved in world integration processes. Currently, a model of national identity is being formed in Russia, called by the authors as a civilizational model.